Campaign Toolkit

Our campaign toolkit is your go-to source for workplace campaign assets. The toolkit includes digital and print assets, guidelines and best practices for making your workplace campaign successful.

Campaign Assets

2026 Campaign: “Every Step of the Way”

Every step toward a stronger community begins with people who care. Through our annual campaign, MSA United Way brings workplaces, volunteers, and donors together to help local children and families meet essential needs and build a more stable future.

“Every Step of the Way” reflects our commitment to showing up for our neighbors—from helping children have food for the weekend to connecting people with shelter and support. Share these videos at your campaign kickoff, during a staff meeting, or in employee communications to show why your support matters.

2026 Campaign Videos

Select a picture or watch link to open the video on YouTube in a new tab.

Every Step of the Way

Introduce your campaign with a look at how we can support our neighbors and strengthen our community together.

Watch Every Step of the Way on YouTube

Watch Every Step of the Way ▶

Weekend Hunger Doesn’t Take a Break

See why the United Way Backpack Program matters—and how providing weekend food helps local children return to school ready to learn.

Watch Weekend Hunger Doesn’t Take a Break on YouTube

Watch Weekend Hunger Doesn’t Take a Break ▶

Hope for Life

Learn how the Center for Opportunity provides shelter and support for neighbors experiencing homelessness, offering hope and a path toward greater stability.

Watch Hope for Life on YouTube

Watch Hope for Life ▶

Our logos can be used in conjunction with your workplace campaign efforts.

Please let us know if you require our logo in a different file format.