Little Black Dress Campaign


What is the Little Black Dress Campaign?

The week of September 20-23, 2021 Women United and friends lead a poverty awareness campaign, Little Black Dress, with more than two hundred women each wearing a black dress or outfit for four days, along with a goal to raise $500 each and a team goal of $1,500.

The funds raised are used to fund the education initiative of the United Way and focused on keeping families in their homes, making sure kids are able to get to school and learn, as well as finding mentors for these students.

Online Auction

Our online auction will be live Monday, September 20 at 10 a.m. through Thursday, September 23 at 8 p.m. Please use this link to access the auction!

Post Celebration

Save the date! Thursday, Sept. 23 at 6p.m. join us at the ND Heritage Center & State Museum.  Don’t forget to join our Facebook group so we can send you updates! 

Get Involved! 

  • Sign up your team today! Click here.
  • Already registered? Create your donation page by clicking here


The last six years, United Way's Women United has raised over $300,000 through the LIttle Black Dress Campaign. Funds support United Way's Education Initiative helping women and children to overcome the barriers of poverty so they are successful in school and in life. The participants have also donated over 250 business outfits to the Abused Adult Resource Center's Career Closet.!

What does the $300,000 raised by this amazing group of ladies do?
  • Allows struggling readers in Kindergarten through Third Grade to get intensive, research-based tutoring.
  • Ensures children get a designated mentor that meets with them for an hour each week.
  • Provides a case manager to work with hundreds of children to de-escalate conflict and develop the personal skills necessary to reduce inter-personal conflict in the future. 
  • Helps caring case workers spend thousands of hours addressing the barriers to a good education and a stable family caused by poverty, mental illness, unemployment, homelessness, and more.
Low income students working with United Way’s Education Initiative were 20% more likely to be able to read at grade level, 27% more likely to be meeting math benchmarks and 18% more likely to be meeting reading benchmarks than low income students without these services.
What is the problem?
  • One in five people living in Bismarck-Mandan do not have enough money to meet their basic needs. That means they're  <200% of the poverty level. 
  • Every student who does not complete high school costs our society an estimated $260,000 in lost earnings, taxes and productivity.
  • Only 35 percent of youth in Bismarck-Mandan feel they have a positive adult role model.

Keep in touch with us on Facebook, Twitter and sign up for our newsletter for updates on the 2021 Little Black Dress Campaign

A big THANK YOU to our sponsors for supporting United Way and this campaign!